Just Call It The NIG And Get It Over With

Goodbye WB, Adios UPN, Hello… The C Fucking W?!? – Good idea, stupid fucking name.

Today, in a joint venture with Warner Bros. Entertainment, we are announcing the intent to form a new broadcast network, The CW, to be launched in the fall of 2006. CBS and Warner Bros. will each hold a 50% interest in The CW, which will utilize the best programming from Warner Bros. and CBS Corporation, and tap the top executive talent of both organizations. Dawn Ostroff, currently President of UPN, will become The CW’s President of Entertainment and John Maatta, currently Chief Operating Officer of The WB, will become Chief Operating Officer.

The CW will clearly be greater than the sum of its parts — serving the public with high-quality programming, maintaining our ongoing commitment to minority audiences and delivering excellent demographics to advertisers. Additionally, The CW will be able to draw from the creative talent and production resources from the top two television production studios in the business, while also seeking programming from all sources — independent producers or other studios.

Just a hint here, UPN employees: greater than the sum of its parts means “we expect higher quality using fewer people,” so start updating those resumes now.

I like that they’re combining the two networks that I won’t watch into one massive network that I won’t watch. Frees up the space for some more Bond marathons or something.

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Categorized as News

By Sharkey

I run bamf.

9 comments

  1. No mo’ NTV? As a result the rate of unemployment in the inner cities will skyrocket. Record companies will be pleased, they’ll get their singers back.

  2. fireflyTheres a rumor going around that people are trying to get CW to pick up firefly or some other Joss Weadon project. I doubt firefly season 2 will ever show though, since Joss said he wanted to end that universe with the movie. Who knows, Kevin Smith said he wasn’t going to make another Jay and Silent Bob movie ever again, and out comes Clerks 2.

  3. Recycling showsMaybe they’ll pick up Arrested Development, and a poorly promoted, new, prime-time Fox cartoon to be named later.There apparently are already 2 Bond Channels: Spike and AMC.

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